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Why Companies Online are Desperate for Persuasive Direct-Response Copywriters
When you look at most websites, the majority of their pages are not sales pages. In fact, most of the pages on websites are informational. They are pretty much like the editorial content you would...
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Effective Headline Formats for Direct-Response Space Ads
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” — David Ogilvy Last week, we began...
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The Similarities Between Internet and Print Copy
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” — Leo Burnett Writing promotional copy for the Internet has...
View ArticleDirect Response Dead?!? Not Even Close…
Recently, I sent out an important update on the state of copywriting. In it, I explain why content marketing is a MAJOR opportunity for anyone wanting to live the writer’s life. The market is huge —...
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